// resources
Signal, not noise.
Field guides from the team building an always-on marketing analyst. Start with the series, then raid the playbooks and benchmarks.
The Connected Growth Stack
How to run every channel; Google, commerce, email, AI search; as one connected practice. Five parts, read in order.
Start here · Part 1
One Dashboard, Every Channel: Building a Single Source of Truth for Marketing Data
The average marketing team checks six tools before lunch and still can't answer "what changed this week?" Here's the case for one connected view; and what it unlocks.
- 02GA4 + Search Console Reporting: Turn Google's Data Firehose Into Weekly DecisionsGoogle gives you two firehoses and zero opinions. Here's how to read GA4 and Search Console together; and the page-level signals that tell you exactly what to fix first.
- 03Shopify + Klaviyo Analytics: Finding the Revenue Hiding in Your Own StoreYour store already generates the data that predicts next month's revenue; it's just split between Shopify and Klaviyo. Here's how the two read as one loop, with the benchmarks that matter.
- 04AI Search Is the New Front Page: Tracking Your Brand in ChatGPT, Perplexity & GeminiWhen a buyer asks ChatGPT "what's the best synthetic motor oil?", either you're in the answer or your competitor is. Here's how to measure; and move; your AI visibility.
- 05What an AI Marketing Analyst Actually Does (and What It Shouldn't)The finale: how an AI analyst reads every board in your stack, why hallucinated numbers are disqualifying, and the guardrails that make automated reporting trustworthy enough to act on.
Playbooks
Tactical, do-this-today guides. Each one is a single workflow you can ship this week.
- 01The Abandoned Checkout Recovery Playbook: Win Back 10% of Lost Orders This MonthRoughly 7 in 10 checkouts never finish. This is the exact flow; timing, message order, discount logic; that reliably recovers a tenth of them.
- 02The Page-One Rescue Playbook: Reviving Pages That Lost Their RankingsRankings rarely die suddenly; they decay while nobody's watching. Here's the triage tree for a slipping page and the refresh sequence that gets it back on page one.
Benchmarks & Data
The numbers behind the advice; benchmarks, curves and rankings, charted so you can calibrate your own.
- 017 Marketing Benchmarks Every Operator Should Know in 2026Most teams argue about numbers they should just memorize. Seven benchmarks; charted; that anchor every marketing conversation you'll have this year.
- 02The 5 Highest-Leverage Klaviyo Flows, Ranked by Revenue per RecipientIf you can only build five automations, build these; in this order. Ranked by revenue per recipient with the benchmark ranges to beat.
- 036 SEO Metrics That Predict a Traffic Drop Before It HappensBy the time sessions fall, the cause is weeks old. Six leading indicators, ranked by how much warning they give you; with the chart to prove the ordering.
The Signal · weekly intel drop
One email a week: market moves worth acting on, new plays, zero fluff.